Friday, 28 September 2012

Formal Proposal.

Topic- Tea Type of documentary- Mixed, open narrative, non biased Style of documentary- Informative and entertaining Channel and Scheduling- We decided to put our documentary on Channel 4 as we found that was the most frequently watched by people of the ages of our target audience. We decided to schedule our documentary hammocking Hollyoaks as we found the participants of our questionnaire mostly drink tea in the evening and the programme is aimed at those within the age group of our target audience. Target audience- Mixed gender, ages 16-30 Primary research- Secondary research- Narrative structure- Non-linear Outline of content- Interviews Voxpops Legends and myths of tea Archive material Facts, history and uses of tea Resource requirements- Cameras Voice recorders Microphones Tri-pods

Thursday, 27 September 2012

Friday, 21 September 2012

Target Audience Research- Questionnaire.


Questionnaire

For multiple choice answers, please circle the answer of your choice.

 

1)    Are you male or female?

Male.        Female.

 

2)    How old are you?

16-19                    20-23              24-27              28-30

 

3)    What TV channel do you watch the most?                                

        BBC 1                   BBC2              ITV1               Channel 4                 Channel 5

 

4)    Do you drink tea?

      Yes                        No      

 

5)    Why? ______________________________________________________________________________________________________________________           

6)    When do you drink tea the most?

Morning              Afternoon                Evening                     Throughout

 

7)    Do you have a favourite brand of tea? If so what is it? ________________________________

 

8)    Why do you prefer this brand to the others? ______________________________________________________________________________________________________________________

 

9)    Have you ever tried any of these alternative teas?

      Fruit tea              Herbal tea                Black tea                   Earl Grey tea           

            Green tea                 Other, please specify __________________________

      If so, how often? _______________________________________________                                                    

           

                                                                                   

                       

10)  Do you use tea for anything other than drinking?

Yes                       No                   If so, what do you use it for? ________________________________________________________________________________________________________________________________

 

Initial ideas